Author: Paul Adams

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Paul Adams

CEO & Founder

As CEO and founder of Sound Financial Group Paul leads a team of financial professionals dedicated to helping clients define their financial goals then developing unique, tailored strategies to reach them. Paul tells his clients often that they should always make their financial decisions based upon indisputable math and independent scholarship, not based on media hype, hearsay, or trend.

In addition to his specialized financial coaching, Paul is an accomplished speaker, conference panelist and author who has published two essential financial guides – Stop Burning Your Money, Sound Financial Advice and the soon to be released Your Business Your Wealth. He has been interviewed by Forbes, Entrepreneur and Inc. magazines to share his knowledge and passion for helping his clients maintain healthy balance sheets and better steward their finances. He also shares his knowledge as co-host of the long running, More than Commas podcast with more than 300 episodes.

Paul lives North of Seattle, Washington with his wife, Kristen, and their three children – Andrew, Reagan and Vivian. He enjoys traveling, hiking and continuing his personal and professional education. One of his great pleasures in life is spending time outdoors with his family.  To facilitate a lifestyle that allows them to travel the country for months at a time he has transformed a traditionally in-person industry into a location independent enterprise.

Financial Advisor
Disclosure

  • PODCAST EPISODE 349 – Financial Advisors React to ChatGPT’s Retirement Plan!

    In this episode of More Than Commas, the Sound Financial Group team dive into a headline-grabbing article: “I Asked ChatGPT to Plan My Retirement.” The panel unpacks what happens when artificial intelligence is trusted with life-changing financial planning. They discuss missing details like inflation, taxes, and real expenses, and why AI can’t yet replace human discernment or accountability. The team…

  • PODCAST EPISODE 347 – Why Start Financial Planning Early

    In this episode, Elijah explores why beginning your financial planning journey early can transform not just your bank balance, but your entire life. He breaks down the compounding power of time, showing how consistent habits, even with modest amounts, lead to lasting financial freedom and flexibility. Drawing on real-life stories, Elijah explains how starting early creates margin, reduces stress, and…

  • PODCAST EPISODE 346 – The Truth About 529 Plans | Full Spreadsheet Demo

    In this special “Behind the Numbers” edition, Cory takes you deeper into the 529 plan conversation with a full spreadsheet walkthrough. He breaks down every scenario from Part 1: Comparing 529 plans, brokerage accounts, student loan strategies, and new Roth IRA conversion rules, using real S&P return data and clear assumptions. Cory demonstrates how small differences in tax treatment, timing,…

  • PODCAST EPISODE 346 – The Truth About 529 Plans | Smarter Ways to Fund College and Your Child’s Future

    In this episode, Cory unpacks the truth behind 529 college savings plans, their benefits, drawbacks, and what families should consider before committing their money. While 529s promise tax-free growth for education, Cory explains how they can also limit flexibility, impact financial aid, and tie up funds that could serve broader family goals. Using real-world comparisons, he explores alternative strategies, from…

  • PODCAST EPISODE 345 – Is Your Wealth a Tool or a Trophy?

    In this episode of More Than Commas, Paul Adams challenges listeners to consider whether their wealth is a tool or a trophy. Drawing on Dr. Thomas Stanley’s The Millionaire Next Door and Stop Acting Rich, Paul explains how wealth flaunted for status can trap us in comparison, distraction, and fragility, while wealth used as a tool creates freedom, impact, and…

  • PODCAST EPISODE 344 – The Hidden Cost of Chasing More

    In Episode 344 of More Than Commas, Paul uncovers the hidden cost of chasing “more.” From bigger homes and cars to the pursuit of higher income, we often find ourselves on a treadmill, running faster without feeling more fulfilled. Drawing on The Millionaire Next Door by Dr. Thomas Stanley, Paul explains how lifestyle creep can erode wealth across generations. He…

  • PODCAST EPISODE 343 – Financial Advisors Explained: Beyond Investments to Real Peace of Mind

    In this episode of More Than Commas, Cory explores one of the most overlooked roles of a financial advisor: protecting clients from their own instincts. It’s not just about picking investments or predicting the market, it’s about acting as a guardrail when fear and desire tempt us into costly mistakes. Cory illustrates how emotions drive poor financial decisions, from panic-selling…

  • PODCAST EPISODE 342 – Dave Ramsey vs Real Financial Advice

    In this episode, Paul is joined by SFG’s new advisor Lance Chisum for a candid review of a Dave Ramsey video on housing and post-divorce financial decisions. Together, they unpack the caller’s circumstances, substantial home equity, low-rate mortgage, and the possibility of a HELOC, while questioning whether Ramsey’s quick advice fully addresses the bigger financial picture. Paul and Lance highlight…

  • PODCAST EPISODE 341 – Why Most People Don’t Save for Retirement

    Bonita Bell-Anderson (Ask Good Questions Podcast) and Paul Adams (More Than Commas) unpack why Americans under-save, how culture rewards consumption, and why retirement is a narrative, more than math. Paul shares reset moves: save ~20% of gross income, cultivate contentment, set a written strategy, and “don’t break strategy.” They explore evidence-based investing with Dimensional Fund Advisors, guarding against lifestyle inflation,…