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Paul Adams

CEO & Founder

As CEO and founder of Sound Financial Group Paul leads a team of financial professionals dedicated to helping clients define their financial goals then developing unique, tailored strategies to reach them. Paul tells his clients often that they should always make their financial decisions based upon indisputable math and independent scholarship, not based on media hype, hearsay, or trend.

In addition to his specialized financial coaching, Paul is an accomplished speaker, conference panelist and author who has published two essential financial guides – Stop Burning Your Money, Sound Financial Advice and the soon to be released Your Business Your Wealth. He has been interviewed by Forbes, Entrepreneur and Inc. magazines to share his knowledge and passion for helping his clients maintain healthy balance sheets and better steward their finances. He also shares his knowledge as co-host of the long running, More than Commas podcast with more than 300 episodes.

Paul lives North of Seattle, Washington with his wife, Kristen, and their three children – Andrew, Reagan and Vivian. He enjoys traveling, hiking and continuing his personal and professional education. One of his great pleasures in life is spending time outdoors with his family.  To facilitate a lifestyle that allows them to travel the country for months at a time he has transformed a traditionally in-person industry into a location independent enterprise.

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  • Podcast Episode 110: Web Search vs. Research

    EPISODE SUMMARY In this episode, Paul sits down with Cory Shepherd to talk about the difference between shallow web search and deep research. We discuss the best practices for researching, analyzing, and taking action in important financial decisions. WHAT WAS COVERED TWEETABLES “When we do web search, we’ve got confirmation bias working against us. We also have what we’re hearing,…

  • Podcast Episode 109: Be Your Own Fiduciary

    EPISODE SUMMARY In this episode, Paul sits down with Cory Shepherd to talk about the essential need for everyone to be their own fiduciary. Paul and Cory delve into the various definitions of a fiduciary, talk about bias and conflicts of interest in financial advising, and provide a framework for choosing the right advisor and setting yourself up for healthy,…

  • Podcast Episode 108: The Market Dropped!!!!

    EPISODE SUMMARY In this episode, Paul discusses the key force motivating people to abandon a disciplined strategy of keeping portfolios: market volatility. We learn that volatility is a great asset for portfolios, as long as we are prepared for it in the ways Paul describes. We explore the last 40 years of market volatility and examine what it truly means to…

  • Podcast Episode 107: Don’t Just Save – Build a Wealth Coordination Account

    EPISODE SUMMARY In this episode, Paul discusses the wealth coordination account and its goal to build assets and eventually lead to financial independence. We learn about the three pillars that comprise the wealth coordination account and how it can lead to massive wealth accumulation over time. Paul touches on the misconceptions many people have about savings as well as the…

  • Podcast Episode 106: Profit First, Part 2 with Michael Michalowicz

    EPISODE SUMMARY Michael Michalowicz is the entrepreneur behind three multimillion-dollar companies, the author of Profit First, The Pumpkin Plan, and six other books. Soon, Michael will be releasing his newest book, Clockwork, on August 26. Michael was a former business journalist for The Wall Street Journal and a former business makeover specialist on MSNBC. He also runs his own podcast, The Profit First Podcast. Today, he…

  • Podcast Episode 105: Profit First, Part 1 with Michael Michalowicz

    EPISODE SUMMARY Michael Michalowicz is the entrepreneur behind three multi-million dollar companies, the author of Profit First, The Pumpkin Plan, and six other books. Soon, Michael will be releasing his newest book, Clockwork, on August 26. Michael was a former business journalist for The Wall Street Journal and a former business makeover specialist on MSNBC. He also runs his own podcast, The Profit First Podcast. Today,…

  • Podcast Episode 104: The Siren’s Song of More

    EPISODE SUMMARY In this episode, Paul speaks about the kinds of external pressures that push in on entrepreneurs that make them think they’re being as successful as they can be with their money, even though they may not be doing the right things that lead to long-term financial well being in their personal balance sheet. He explores what things business…

  • Podcast Episode 103: Entrepreneurs Save the World, Just Not Themselves

    EPISODE SUMMARY In this episode, Paul speaks about what he’s observed from business owners and entrepreneurs, including the high failure rates of entrepreneurship, how difficult it is for a business to be financially fruitful enough to support itself in five to ten years, and the major impact entrepreneurs have on the world. He explains how strong your balance sheet must…

  • Podcast Episode 102: Common Mistakes We Help Clients Avoid, Part 2

    EPISODE SUMMARY In this second episode of a two-part series, Paul and Cory continue to discuss some common money mistakes and offer advice to help you learn from the problems others have faced. They address how people miss the Backdoor Roth IRA, the problems associated with people talking to a product salesperson instead of an advisor, why counting on a…