PODCAST EPISODE 338 – Should I Sell My Rental?

ByCory Shepherd

In this episode, Cory asks a powerful question every real estate investor should consider: Should I sell my rental?

It’s easy to assume that if a property is cash-flowing, it’s worth keeping. But when you dig deeper, the numbers often tell a different story. Cory breaks down the difference between Return on Investment (ROI) and Return on Equity (ROE), and why ROE becomes more important as your property appreciates. You’ll learn how mortgage paydown, rising expenses, and hidden opportunity costs affect your real return, and what to do about it. Plus, discover four key questions to ask before deciding to sell, including how tax exemptions, cap rates, and your long-term strategy factor into the equation.

Whether you’re actively managing rentals or simply wondering if your equity could work harder elsewhere, this episode will help you make informed, purpose-driven financial decisions rooted in today’s reality, not yesterday’s assumptions.

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This Material is Intended for General Public Use. By providing this material, we are not undertaking to provide investment advice for any specific individual or situation or to otherwise act in a fiduciary capacity. Please contact one of our financial professionals for guidance and information specific to your individual situation. Sound Financial LLC dba Sound Financial Group is a registered investment adviser. Information presented is for educational purposes only and does not intend to make an offer or solicitation for the sale or purchase of any specific securities, investments, or investment strategies. Investments involve risk and, unless otherwise stated, are not guaranteed. Be sure to first consult with a qualified financial adviser and/or tax professional before implementing any strategy discussed herein. Past performance is not indicative of future performance. Insurance products and services are offered and sold through Sound Financial LLC dba Sound Financial Group and individually licensed and appointed agents in all appropriate jurisdictions. This podcast is meant for general informational purposes and is not to be construed as tax, legal, or investment advice. You should consult a financial professional regarding your individual situation. Guest speakers are not affiliated with Sound Financial LLC dba Sound Financial Group unless otherwise stated, and their opinions are their own. Opinions, estimates, forecasts, and statements of financial market trends are based on current market conditions and are subject to change without notice. Past performance is not a guarantee of future results.

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Cory Shepherd

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Cory Shepherd

President

Cory is the author of the books Cape Not Required and Your Business Your Wealth (with Paul Adams) as well as the cohost of More Than Commas, a 300+ episode financial podcast.  He has also written for Authority Magazine and spoken at multiple events and conferences across various industries.  Ever in pursuit of personal growth, Cory has attained the Chartered Financial Consultant® & Certified Financial Planner® designations, requiring thousands of hours of experience and rigorous training.  He believes strongly in education as a core component of his work with clients, and he loves the opportunity to build a new spreadsheet.

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