In this episode of Your Business, Your Wealth, Paul and Cory begin with discussing an article on “6 signs you probably need a financial adviser, even if you think you don’t”. Then Paul and Cory focus on the 6th sign in the article “You don’t have the time (or the desire) to learn about personal finance”. Most importantly they analyze the importance of planning out your personal future so when you look to the past where you began, you are aware of the steps and progress you have made along the way. Finally, we are given real and actionable steps on how to apply this episodes content to our lives.


  • 0:35 – Paul welcomes us to the show
  • 2:07 – Cory talks about the diversification of content Paul and Cory are working on
  • 2:55 – This week in planning
  • 5:21 – Paul and Cory discuss what they see as the most important topic of the article
  • 9:41 – Cory tells us to the main discussion of this episode
  • 11:35 – Why employees should be planning personal goals and why you as the employer should operate inside those goals
  • 14:30 – Cory’s biggest pet peeve in the world of motivational planning
  • 16:34 – Paul gives us a personal example on the reward of planning
  • 19:26 – What is the horizon?
  • 21:23 – Feedback on writing things down
  • 21:54 – Cory offers the listeners a giveaway (Ambition Navigator)
  • 23:19 – Paul speaks on planning with your spouse
  • 27:11 – A personal journey shared by Cory
  • 29:01 – Commercial break
  • 30:16 – Paul gives us real steps we can take to apply this episode to our lives
  • 36:06 – Featured review



Sound Financial Group’s Website for a Financial Inquiry Call – Info@sfgwa.com (Inquiry in the subject)

Your Business Your Wealth on Instagram

Your Business Your Wealth on Facebook

Sound Financial Group on LinkedIn

Paul Adams on LinkedIn

Cory Shepherd on LinkedIn

Cape Not Required (Cory’s Book)

Sound Financial Advice (Paul’s Book)

Clockwork: Design Your Business to Run Itself

Mike Michalowicz’s Book – Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine

This Week In Planning

Schedule An Appointment

For Access to Ambition Navigator Email: info@sfgwa.com


Did you enjoy the show? We would love it if you subscribed today and left us a 5-star review!

Click this link – Your Business Your Wealth

Click on the ‘Subscribe’ button below the artwork

Go to the ‘Ratings and Reviews’ section

Click on ‘Write a Review’

Full Episode Transcription


Paul 0:01

Welcome to your business your wealth, where your hosts Paul Adams and Corey Shepherd teach founders and entrepreneurs how to build wealth beyond their business balance sheets.

Hello and welcome to your business your wealth. I’m your host, Paul Adams, founder CEO of sound Financial Group and I’m joined today by Corey Shepherd, the man who wrote the book, Cape not required in wall that cape is not required when he does wear it. It really brings out your eyes, Cory. Thank you. Thank you.

Cory 0:52

And just for the record, I don’t know if folks are just tuning in for the first time. I’m not just joining today I am also a host of the show. Just for the You said that it maybe it’s not like I was a substitute teacher or something. So I just wanted folks to

Paul 1:05

every time a substitute teacher, Cory, like, I’m just trying to continue the movie.

Cory 1:10

The Matrix?

Paul 1:11

Yes. Yeah, the matrix. Math class was wonderful, right? I found out later. That’s because the substitute teachers had too much to drink the night before. And then they roll in a V cart. And that’s why on Monday mornings, do you remember in school, they would fight over who Oh, we were trying to get that AV cart but we couldn’t, because Mrs. Gardner’s class has it. But I think what was really happening is they all had had too much to drink the night before, and then they’re all bouncing back and forth. That’s why near the staff Christmas party, it was very difficult to get an AV card in your room.

Cory 1:45

Man, I can’t believe that you talked me into planning to talk about drunk teachers to beginning this episode. I really should have said no to that.

Paul 1:53

I’m pretty sure. I’m pretty sure we’re gonna get some letters on this one. That’s my role. My role is to keep people writing in About the marginally offensive portions of our podcast, as we show so

Cory 2:05

this is true. Oh my gosh. Well, before we get to our topic for today, we like to bring back this week in planning. But before we get to this week in planning, I just want to point out that you might notice that we have gone to every other week for releasing our episodes. So just wanted you to know that that’s intentional. You didn’t miss it last week. We’re trying this to start the year because we’re focusing more on producing some content and other mediums or YouTube standalone, some additional articles, some additional books. So this is not us giving you less content, but diversifying our content and diversifying that allocation is a very important step as you might have heard somewhere on the web’s

Unknown Speaker 2:48

we’re academically allocating and globally diversifying our content. That’s right.

Cory 2:53

That’s right. Oh my gosh.

Paul 2:55

Well, speaking of this week in planning, I ran across this already. And I thought, this is one we have to talk about on the show. And this one’s from Business Insider. And for those of you watching on YouTube, you could see it for those of you listening, the title is six signs, you probably need a financial advisor even if you think you don’t. And so I thought, okay, that’s worth looking at. So I go to scan through the article, I’m going to quickly read all six points not there’s some things we could say about the first five, but we’re gonna focus on number six, because it is the way the financial services industry attempts to relate to you, as the consumer and Cory and I talk about this stuff as having been behind the curtain, like in The Wizard of Oz, like we already know what’s behind that curtain. We try to communicate that to you on a consistent, ongoing basis, not in a way to denigrate anybody else, but just to uncover the reality of what the mechanisms are behind the scenes that are impacting the way that you’re delivered advice every day, in every medium So the first ones are, you’re a high earner in a top tax bracket. Okay? So if you make a lot of income, you should, you know, you need to take action but keep putting it off. You’re not on the same page with your spouse when it comes to finances, you owe back taxes and can’t figure out why. Cory I know, we weren’t gonna go deep on this one. But would you just I really liked your feedback on that.

Cory 4:25

It seems like somewhere along the line, a war started between financial advisors and CPAs to for you know, to capture 100% of everyone’s hearts and minds. And it just doesn’t need to be the case. And like, I know, I

Paul 4:37

can sort of Mean Girls. Right? And advisor in the traditional standpoint, or back and forth or not being a client’s team, they’re just being mean girls.

Cory 4:46

They’re just being mean girls to each other and that doesn’t have to be the case. We have some good friends who are CPAs that that’s like mace basically all they do is help with these very intense IRS issues. And I would if you have Have a big amount of back taxes, then I would rather you have that person on your team to solve that issue than me, frankly, now, I would be there to help understand the overall context of everything both now into the future and looking backward. But you got to have that CPA in your team to

Paul 5:18

well, for that matter, it’s like, frankly, a financial advisor can’t represent you in front of the IRS, they can’t change the plan. There’s a lot that they like legally can’t do. So I’m not even sure why that’s there. Yeah, you don’t know if you’re on track for retirement. And number six, you don’t have time or the desire to learn about personal finance. Now, this is the main point the entire financial services industry. I remember being trained and growing up in this business a little over 20 years ago. And the main thing they continue to drill on us in training every day, is that what you want to do is have clients that are so easy that they just say I totally trust you. I’ll do whatever you say. That that is is like the golden hallmark of what an advisor would want out of their client relationships every day. And for those of you who are listening who are clients of ours who have ever come close to saying anything like that to us, you have heard us say back to you, that is not going to fly, because you have to understand these decisions. Now, like I usually do, let me frame this up in a way that is only slightly offensive, but probably not offensive enough for you to stop listening. If you’re one of those spouses, or you have one of those spouses, like in all likelihood, if you’re the spouse that doesn’t enjoy finance, you’re probably not listening to this episode. But on the rare occasion that somebody you’re riding in the car with them, and they put this episode on which by the way, I’ve heard some of our clients do to their close friends, like you better get better at money and they just plain so you get in there and they really do like I’ve heard three clients specifically say, Oh, I need to refer you to somebody because I forced them to listen to an episode of your podcast. So here’s the trouble. Imagine if had children. You guys heard me talk about this before, as you’ve had children? And then you said, Why don’t I know they’re going to be a part of my future, but really, I’m not a kid person, I let my spouse handle all the kids stuff. I’ll be friends with them when they’re teenagers. They’re not gonna like you when they’re teenagers. If they don’t fall in love with you and their little kids. Well, your money is not that much different. You see, if you want to have money in your future, you have to pay attention to money and learn about it today. Just like with your children, if you want your children to be a part of your future, it’s very difficult to count on them being part of your future, if you’re not pouring into them today. Now, we all know that would be ridiculous to say I want to be a good parent. I want to have grandkids I want to have long term lasting relationship with my children for decades on end. I’m not going to talk to them while they’re little. But you know, later I think all that stuff’s gonna work out. It is just as crazy to say I’m not going to pay much attention to the money. I’m just killing my spouse, pay attention the money, and I think I’m going to be confident, comfortable Well heeled, have enough money able to take care of our financial future. This doesn’t mean you need to know the tax code inside now. But you need to be learning about it, you cannot abdicate these decisions to anybody else. And this might be the part of the podcast that you just tell your spouse, listen, the first few minutes of this podcast, because I need you to hear this part about when they talk about the spouse that doesn’t want to be involved in the money.

Cory 8:22

Or Everyone knows that their health is important and that they need to pay attention to it into the future. But you know, no one thinks they have to work out like a professional athlete to stay healthy, and to their old age. But pretty much everyone who’s studied it knows you ought to be at least getting your heart rate up for 2030 minutes, three times a week. Like that’s all we’re saying here. You don’t have to get a degree in personal finance. But just saying I don’t have the time and hand it all off to an advisor and say wake me up in 30 years and tell me it worked out will not work out.

Paul 8:56

Totally well. Well said. So that’s it on that article. I think we Yeah, I think we hopefully have surfaced that in a way, but I just so encourage all of you who perhaps have a spouse has somebody wants to abdicate all of that to you bring them into these meetings, have them sit there, and if nothing else, it’s like, you know, sometimes there is a parent that doesn’t like going to the recital. But you go to the recital anyway. Well, maybe sometimes your firm’s your family’s planning, meeting with whatever financial firm you use. Maybe sometimes your spouse needs to be there, just watching like we do at the recital, but they’re taking it in, they’re getting experience. They’re learning something that eventually and almost certainly, they will need to know one day.

Cory 9:42

So now to the regularly scheduled portion of our program. Now, so you’ve noticed the title, you might be wondering what we’re, what we’re talking about what we’re really going to get into and at this point, you’ve all done if you’re going to do planning, if you do any Annual plans, you’ve done the 2020 planning,

Unknown Speaker 10:02

you probably already did it December, November,

Cory 10:04

right? You had the rah rah, maybe you got inspired or motivated, got some big goals, big dreams. And we want you to listen to this, and then go back and review those plans to make sure they’re they’re serving you because so much of what we’ve seen and done in years past and learn from our mistakes is doesn’t serve and fully serve the future that you want to want to have.

Paul 10:27

Yep. And, and we, we live in a society where everything is about the progress of your career or the progress of your business. And let me give that distinction. Your career is the way you’re known. Your business that you own is the mechanism that you’re currently running

Cory 10:43

is very different things though.

Paul 10:44

But if you’re an employee, you also have a career. But the career is not the job you’re in the career is the way you’re known in the community of other professionals. And so business owners also have that career. So whether you’re that high income executive listening or the business owner Bottom line is you have a career and everybody does the business planning and the Career Planning everything else. They do all of that first. And then it’s kind of like our families, our personal lives, our personal health, our well being our education, everything is all supposed to just draft in behind that wherever there’s room in life leftover were seduced by the future title we might have, or the employee count or the locations we’d have or whatever our top line sales revenues numbers are, we get stuck on that. But neglect, just planning out what we want our life to look like.

Cory 11:35

And you know, I, I just thought of this right now as a business owner. You also want your employees to be planning their future. First their personal tone, because if they’re not getting that handled, they will not be the employee that you want them to be in your business. So it’s it is in your best interest to pass this on and help them be aiming at their personal goals. Inside of and heavy They’ll work with you being inside of where they want to get in their life.

Paul 12:03

So let’s think about that. So we want to be in a position personally, where you, as a business owner, know your aims, but you know, your personal aims, and that you’re demonstrating, focusing when you’re at work, all of the things that we all have to do as business owners every single day, you’re focusing on that, and your team gets a chance to witness it. And when they get a chance to witness it, it serves as an example for them to realize they need to take care of their personal aims so that they can better take care of the business aims or be more invigorated about the future, that the business is creating. This is not something you need to do just for you. But you do have to start with you. There’s no way you could make this a part of your company culture if it didn’t start with you first. So here’s one of the first things that people get tripped up by in this is that You want to start with, here’s what I want to achieve this year. But all too often what happens is we push our happiness over the cognitive horizon, mainly because we didn’t plan for what life could look like. Meaning if you think about if you had a plan to build a house and you had the house totally doped in, you knew exactly what you wanted all the way down to the kitchen countertops. And then when you build it, you’re following that plan. And you end up with those kitchen countertops just like you thought and you can think to yourself three years ago, I envisioned that and here it is. And there’s a way that that is so deeply satisfying for you as a person to just realize I said it was going to do this, and then you achieved it. The trouble is, most people don’t have plans written like that. I’m going to go back to that house example again. It comes time to pick out the kitchen countertops. And now we’re not choosing from a design that we built some time ago. We are in the moment with the countertop salesman narrative, trying to get us to slightly higher grade or whatever it was, and will oftentimes end up spinning capital, spending opportunities, spending time in a way to make us happy in the moment, primarily because we never in the past said, What would produce contentment and contentment not like we relaxed our standards, but contentment, like the realization that I set forth to do this some time ago. And here it is now realized in my life. And I can take enormously deep satisfaction in that. But here’s one of the worst things you could do is not writing it down and being aware of it in the past. So you’re running toward the future. What is one of the things that can really slow people Cory, if they’re just running around, and instead of writing stuff down, they just run around and tell everybody what their quote unquote gonna do this year?

Cory 14:47

Well, so this is my biggest pet peeve in the world of motivational planning is as they say, Okay, first thing, have a giant goal, not an itty bitty goal. With the bigger, giant, bigger the goal, the better and then tell everybody about it, so that you have no choice, but to go and do it. Otherwise you’re going to look like a fool. Well, I think you need to tell a couple of key stakeholders in your life and your business, your spouse, some of your business partners, like there’s a few people that definitely need to know about your goals, someone who will support you, or somebody who is going to hold you accountable. Those those to do that is not everybody. Right? And, and they should be small, because we’ve read some research. I’m not the scientist, I don’t understand all of it. And I can’t even remember the paper right off top of my head. So you’re just gonna have to, like live with this with me. But what it said was, maybe every time you tell someone about this goal you have your brain actually shoots off some of the chemical cocktail. That’s exactly what happens when you achieve something. So it’s like you’re giving yourself some of that having achieved that feeling without actually having done it. And so you sit back, like not feeling like you need to do it anymore because you already got the feeling that your brain was hoping for. So it actually takes the, you know, kicks your legs right out from under you, the more people you tell about this goal.

Paul 16:22

Yeah, and there’s there’s like a seeking mechanism that breaks down if you guys anybody goes back and read any of the early thinking about motivational theory by folks like Dr. Maxwell maltz. And what you start to see is that you get a payoff that dopamine hit all of that oxytocin that hits the system, when people like oh, my like, their eyes get bigger. They go, oh my gosh, that sounds so exciting and all that now, I’ve experienced this a great deal because come June one, my family and I leave on a one year RV trip. And I was just at a party the other night with a bunch of entrepreneurs here in the Seattle area. The amount of times like, Oh my gosh, I wish I could do that. That sounds so fun. Where are you going to go? What are you gonna do? And I can feel that feeling just among those social relationships. And the thinking to myself was alright, it’s a good thing. I have a lot of structures that are already carrying this through. And I’m so far down the pipe on this because that felt great. And I think can sometimes leave the end result activity off the table. You guys want to experiment with this? Just run around your office today, saying, Hey, would you pick a century ride and then tell people you’re going to go do the center, right? I’m going to go ahead, gear up, did it. And I’m going to do it on this date. And just watch how people light up and notice how you feel and you’ll kind of get a sense of why casting it out in the future. Now, the other problem is if you tell people, you have no objective thing you can look back on for you to realize that you achieved it because now it’s this kind of amorphous set of conversations throughout. They’re not something really concrete. You can look at because the other thing that we tend to do is we might write down what we plan to do this year. But number one, that part is only a business plan for most of you listening in to when do we look at the business plan again, after we set it up in January and maybe present it in a team meeting

Cory 18:13

during the next November business?

Paul 18:15

Yeah, cuz I need to open that document, change the date, update the numbers, and then pump it out again. So I could do it for the team meeting, that those plans are not revisited on a consistent ongoing basis, to produce realization where we’re achieving them or not. They’re useless. That’s true for business plans also, but our personal, like, I have been working for a year to get to where I can do 10 pull ups in one set. Now, that is in part difficult for me because there’s a certain amount of carrying weight. It’s important there and and I’ve been working on it and I achieved my first 10 pull ups just the other day, but if it weren’t written down in a document that’s part of my purpose. My plans for the year, it would have been very easy to be super satisfied at seven. That’s more than most people could do. As a matter of fact, when I tell most people, I can do 10 pull ups now you don’t most people say, Oh my gosh, I can’t even do two. So you could see if I had just stopped the seven, I might still feel pretty good about myself. That’s why we have to be able to write these things down. If we don’t, what we do is we produce a vision of the future that is not that much different than the horizon. And why I say the horizon. Think about this for a moment. Cory, if you and I were out on a boat, out the ocean, what is the horizon?

Cory 19:37

The horizon is not actually anything.

Paul 19:41

That horizon I want that way. I just want our listeners to sit with that for a second. The horizon does not exist. Just doesn’t exist.

Cory 19:53

Keep going. It’s only our eyes observing The edge of, of what we can see.

Paul 20:03

Yep, it’s just the where our visual perception is the sky meets the water. Now, there’s also you know, for those of you in Texas, you also have a horizon. It’s a big flat, and the sky, but all the same, the horizon is just where land meets the sky on the distance. You can never close it on it, you’d never get closer. When we have plans that are not written down, that we can look back and review we can never enjoy how far we’ve come. And we’re left in this constant gap, this constant lacking feeling, you probably all felt it. I’ve had just deep and intimate conversations with amazingly high achieving clients, where it feels like it’s never enough. And in part, it’s because it’s not. If what we’re chasing is the horizon, that boat can go forever and never make any distance. And that’s the same thing because we continue to push our happiness over the cognitive horizon. Those goalposts keep getting pushed back and we’ll never achieve them before not writing down what those things are. And And no wonder people can sometimes be very satisfied for their business listening to this and be deeply unsatisfied on some of the things in their personal front. It’s because they, they may have never had a plan or managed to produce that plan for their personal life with the same level of rigor they would have with a business plan.

Cory 21:23

And so, writing things down is absolutely important. But here’s some feedback on writing things down. If it’s much more than a page or two, it the half life of usefulness falls off like crazy. We, if you’re gonna write it down, it needs to be a thing that you can refer back to regularly make weekly wouldn’t be half bad, but at least monthly. So that you can see are your actions right now moving towards the future that you want. And so with that in mind, we have a giveaway for you. We have a tool called the ambition nap. Now it’s one sheet of paper, although you do write on both sides, so I suppose it’s two pages. But it has some different boxes to fill in around lifetime ambitions and goals and then shorter term from there and some certain actions you can be in people that you might want to be involved and other people are going to be involved and getting you to achieve these goals. None of us is doing it on our own. So it there’s a lot of moving parts to this ambition navigator, you might be able to kind of muddle through some of it and figure it out to your liking just by downloading it, which you can do on our show notes page. But I also am going to make an offer of a 15 minute orientation call with someone from our team, that link will also be there now. I’ve some time budgeted to meet with the first five people who respond the past that point it may have to be another member of our team, but someone would love to help you figure out how to use this tool because we found it really useful. We’ve been using it for what six years now Polish thing.

Paul 23:00

Yeah. And it’s the idea that we just need to make sure that the actions that we’re in in our business life aren’t just achieving our business aims, if they’re not taking care of our personal lives are not going to close the distance. Now, some people say, Okay, great, I’m going to get this ambition navigator, I’m going to do it on my own. No. If you have a spouse, do this with your spouse. Yes. Now, here’s the kind of heavy talk. If you and your spouse are not creating your future together, you may not have a future together. I’m gonna say that again, because I know it’s heavy. Drop it right in the middle of a podcast. This is tough. Some of you listening have been through divorces. Some of you listening may have very close friends going through divorces. It’s real and it’s real painful. But in reality, if we’re not creating our future with our spouse, we’re not likely to have a future with our spouse. Now you might you Like sometimes it turns out sometimes it happens sometimes. There are marriages that are effortless and not a problem. But I tell you, that’s not normal. what’s normal is it’s hard as all get out. And we have to work together to share a future together. Now I’ll give you a kind of the funny version of this. When my wife and I were dating. I remember telling her one day, I don’t think it matters who I marry. And she said, What? And we’re pretty sure that time. Wait a second. Yeah.

Cory 24:28

I mean, I know you’re married still. Yeah, but God. So you said something along the lines of baby. I’m really happy to be marrying you. But I don’t really think it matters if it’s you or not.

Paul 24:41

That’s right. Yeah, that’s it. That’s, uh, that’s what I said. For those of you that perhaps have been listeners to the podcast for a while, may not be surprised by this little revelation. And for those of you who have gotten to know my wife over the years, you’re definitely not surprised by this revelation. No. But here’s why I said that. Is that I think what matters for our marriage to work. See, I was married and then divorced when I was pretty young. And one of the things that I realized about that is that I, we were not created, we’re both doing our thing, and married and living the same house, but we were not creating our future together. And in sharing with my wife, what I said is, I think what matters for our marriage is that our commitment to God first, our commitment to our spouse above ourselves, second than ourselves, and then our children kind of in that order of commitments. And I think if we can both commit to that, then 10 years from now, when I promise you we’re going to be very different people than we are today. In fact, we would be some sort of failures in our own personal development if we weren’t very different people, 10 years hence. And because we’re going to be very different people 10 years from now. I’m going to be married to somebody different in a decade anyway. Now It’s going to be the same person, there’s no divorce. But I’m married to a very different person today that I married originally. And so if you don’t have a plan to grow together, there’s only one other way that those relationships can grow.

Cory 26:15

That is, that’s heavy and importance. I think it’s so important. And, and so that’s so that’s our relationship. But here’s how it actually is important to your business in light of your relationship by telling your spouse, you’re creating that future together. You’ve got someone who can actually celebrate the success with you and for you to have a real cheerleader for your business and the work that you’re doing. Because too often, you know, if you’re not creating that together, then how are they going to feel about the long hours that you’re spending? And how do they feel like it really is important to do all this, this work, and I’ve got to go on this trip and I’ve got to do that. There might be some resentment that builds there if you don’t create that future together first, but if you create that Then, like well, honey, they they ask you, is this thing you want to do important for what we want? And you say yes, it’s vital. Done.

Paul 27:10

Yes. Like, that’s it. Can you share a little bit about kind of your personal journey the last couple of years? Oh, yeah, back front and the potential for that resentment to build.

Cory 27:20

Sure. Happy to so it is hard for me to have Danielle gone as much as she is in her residency. So for folks who haven’t been listening, my wife What is your wife do portion? Yeah, she’s a pediatricians doctor. She’s a doctor in residency, which is traditionally the you know, the horror show of long hours, work to the bone. Do the math on their hourly wage, it’s practically you know, indentured servitude, like all of that while racking

Paul 27:49

up debt.

Cory 27:51

While the debts already racked up it’s Yeah, it can’t right that that was racked up before and so you know, when she’s doing her Overnight shifts are 24 hour shifts. And it’s you know, in the middle of the week, and we don’t practically see each other more than an hour over three or four days. It’s really hard. And we’re both invested in the future we’re creating together. Like when before she started this medical school path to become a doctor, we got invested in the future that we want to create together. So it’s working for our future, even if I don’t like some of them have a lot of moments along the way, even though they’re hard. But it’s just like working out in the midst of a hard set of Sprint’s or you’re doing some final weightlifting or the last 15 minutes on the elliptical. A lot of us don’t like those moments in that moment doesn’t feel good, but it’s a part of a future that we want to have just for our health. This is why it’s so important to create that future for your spouse because hard times are gonna are going to happen you’ve got to be invested in where You’re going together? Yeah. And with that, I think a great time to go to a commercial. We’ve talked about everything from drunk teachers to, maybe I love you, but it doesn’t really matter. Like, who knows what’s gonna happen next when we come back and wrap up the show, so stay tuned.

Paul 29:17

Hey everybody, I had to interrupt our show for just a moment to share with you something new. We’ve designed a new white paper that we think is going to add new value in the way that you think about money. It’s three the biggest mistakes we see people make and six ways to fix them. Now for some of you, you might not want the white paper you might be ready to have a conversation with us. And that is okay, you can email us at info at SF GWA calm that’s info at SF GW comm find us on the web at your business, your wealth calm. And anytime on any of our social media platforms, send us a message and we can get you this white paper. But in the meanwhile, if you want to just skip over the white paper, have a philosophy conversation with us. We’re happy to do that with you. Just like No philosophy conversation in the subject line. And if you want this white paper, just put white paper in there, and will immediately get out to you this white paper on the three biggest mistakes that we see people make and the six things that you can do to fix them. And now, back to our show.

Cory 30:16

All right, welcome back to our 2020 plan is going to bring you the life that you create the life that you want. Paul, you are going to get us started on some real action steps and structures that folks can take to start making this reality.

Paul 30:31

Indeed, well, one of the first things I would have everybody who owns a company is listening right now is to look at the business plan that you’re probably already built prior to listening to this and just read through printed out grab yourself a red pen. That’s right, I want you to channel your inner high school teacher. Ideally, I always had one teacher. Never forget Mr. Griggs had a felt tip red pin, the one that had the little whitespace Start at the end, they were super cheap pens and red all the way around the pan with a little white star at the end. Man, I did not like seeing that thing come out in a case. When you go back through that plan I want you to just write what are the things in that plan that you’re starting? What are the things that you’re currently doing that you need to stop? And what are the things you’re currently doing that need to be modified? So it’s start, stop, modify. Now, the ambition navigator that Corey spoke about earlier has this section in it. But here’s the key is an awareness of wait. There’s some things we’ve never done before that we need to start doing. There’s things we’ve been doing, that aren’t working, and we need to stop those. And then things that we’ve been doing that we need to modify for better outcomes. And we need to modify those. Now. That’s true of the business plan you already built. But for most people, you probably hadn’t yet prior to listening this invested the same and being able to build that same detail into What you want your life with you and your spouse in your family in your fitness, your lifestyle to look like this year. So you can look at what you’ve been doing on the personal front and build that same awareness. For instance, it might be a modify could be, I’m going, I’ve been going to the gym three days a week, I’m going to modify and I’m just going to work out for 30 minutes every day, no matter what because it’s lower cognitive load than being on Sundays or off other days, that might be a modify. Stop is like I need to stop eating ice cream. I need to stop using why when I asked my spouse why something is done or not done, defensive mechanisms and all that. So you, you start those and just realize that in your personal life, there’s a whole set of things you’re already doing in the business too. But we’re talking about your personal aims today. Is that too often we don’t realize that we are the There are things already going on, there is a train already moving down the tracks and sometimes it needs to be stopped and that stop can require a truckload of energy. And if we’re just mindlessly saying, I’m going to just, I, you know, for instance, if you’re going to spend more time in the gym, there’s something you’re stopping. I’m going to stop eating beer and chicken wings every night and having beer and chicken wings and I’m instead going to go to the gym. So there’s a stop. That probably needs to offset any start that you’ve gotten your life. Yeah, so simple. Stop, start, stop, modify exercise can work really well. Now, one side note. It also works great for wrapping up a meeting. You’ve just had a meeting with your team, which are the biggest complaints about meetings, larger organizations, Cory

Cory 33:45

they don’t accomplish anything just talking for talking sake.

Paul 33:48

That’s it. Nothing ever gets done. So imagine just stopping every one of your meetings you want to test how powerful START STOP modify as they say, Okay, guys, what do we agree to that? We’re going to start today What did we agree to that’s going to stop? And what if anything did we agree is going to modify from the way we’re doing it before. And that’s how you close those meetings. Far more productive. Same thing with you and your spouse, you sketch out the future that you want this next year. Think about, you know, domains of health, or relationship or sociality, or money. We got all those sketched out, here’s how we’d like our year to look, this is what we want our personal life to look like, this is what we think that’s going to cost. So you have your personal aims, you have your financial aims of what that’s going to cost, which also includes you work with your advisor to figure out, that also means I need to save X amount more on top of that, so I can fund the lifestyle when I’m no longer working. That’s the financial ambition, then you build a career business ambition, but each time you do that, it’s gonna require you start, stop, modify something else. So let’s talk a little bit. Just closing out about what to go do with all these items we’ve talked about. Number one, is just make this a more regular activity. Take time to consider what you want your personal life to look like and how your business or career going to serve that. All too often we live our personal lives in service to that career in service to the company we built. And then one day, we pick our heads up and say, Okay, now, I need to make sure that I have some personal time and I have all of this, it’s I want to encourage all of you making the life that you want to live first, is attainable much earlier in the career cycle than most of us the way we relate to it, which is once I get this done, then I’ll do that once I get this person hired, then I’ll do that. Once sales get above x, then I’ll worry about my personal life. And I’m tell you, those two things are not mutually exclusive. You can do them together. And it’s going to give you more connection to all the hard work that does have to happen to build the business and career that you want. But you’re gonna do it with a level of vigor and vision for the future because you have a straight line can action to the way that’s going to benefit you personally in the life that you want to live. So, Cory, we have a featured review this week review.

Cory 36:10

I’m excited to read this one. This is from Josh Crist.

Paul 36:14

This was a birthday present to me, which is November 19 was my birthday. And I just want everybody to know who’s listening. I’m not mentioning that because I want large unsolicited and very expensive gifts. That’s not why we’re saying that mailing address can be found on SF CWA Comm. Cory, please continue. I just read I just wanted to make sure people didn’t think that’s why we were bringing up. My birthday is November 19.

Cory 36:42

So Josh says love this podcast. Paul and Cory are incredible hosts and bring on a wide variety of guests who all cover an equally wide and empowering array of topics. What makes this podcast stand out is the focus of understanding what it’s like as an entrepreneur. working to build long term personal wealth through your efforts. It’s clear that both Paul and Corey understand the nuances of that conversation. And it makes each interview well worth replaying. Thank you both for doing the work that you do. Well, thank you, Josh. And you’re welcome.

Paul 37:16

Yeah, that is a, that was a great one. Josh, I want to apologize, send us your medical bills for the carpal tunnel in your thumbs. That was a really, really great review to get on Apple iTunes. And we know it takes a little while to not only have that so well worded, but actually all properly spelled and grammar is correct. So that probably took some time and effort, but it does make a difference. It makes a difference not only because we’re going to send you a copy of our book as soon as we have your mailing address, but more importantly, that review shows somebody else this is a show to listen to, and can make an enormous difference in those other people’s lives. So I can’t encourage you enough to do that also can’t encourage you guys enough to get online. Get to our website. The link is going to be in the description for this episode’s page. You can Click on it, get the download of that ambition navigator. And for those of you that think you could use it just schedule that time with Cory. We love doing things for our listeners, they’re going to help them further what’s important to them in their life. And as always, we hope that this episode has been a contribution to you being able to design and build a good luck

Transcribed by https://otter.ai

This Material is Intended for General Public Use. By providing this material, we are not undertaking to provide investment advice for any specific individual or situation, or to otherwise act in a fiduciary capacity. Please contact one of our financial professionals for guidance and information specific to your individual situation.

Sound Financial Inc. dba Sound Financial Group is a registered investment adviser. Information presented is for educational purposes only and does not intend to make an offer or solicitation for the sale or purchase of any specific securities, investments, or investment strategies. Investments involve risk and, unless otherwise stated, are not guaranteed. Be sure to first consult with a qualified financial adviser and/or tax professional before implementing any strategy discussed herein. Past performance is not indicative of future performance. Insurance products and services are offered and sold through Sound Financial Inc. dba Sound Financial Group and individually licensed and appointed agents in all appropriate jurisdictions.

This podcast is meant for general informational purposes and is not to be construed as tax, legal, or investment advice. You should consult a financial professional regarding your individual situation. Guest speakers are not affiliated with Sound Financial Inc. dba Sound Financial Group unless otherwise stated, and their opinions are their own. Opinions, estimates, forecasts, and statements of financial market trends are based on current market conditions and are subject to change without notice. Past performance is not a guarantee of future results.

Each week, the Your Business Your Wealth podcast helps you Design and Build a Good Life™. No one has a Good Life by default, only by design. Visit us here for more details:


© 2020 Sound Financial Inc. yourbusinessyourwealth.com



Contains a sample of “King” by Zayde Wølf courtesy of Lyric House.


Podcast production and show notes by Funston Productions and Gatherly

Recorded using Switcher Studio: sales@switcherstudio.com